Your individual newsletter objectives point toward those of the overarching marketing plan. With this in mind, you could say the purpose of email newsletters is to support your overall digital/email marketing strategy. Whatever your aim is, try to make sure it’s specific and measurable.
Objectives could be things like improving your open rate and click through rate, gaining new subscribers, or creating your best email yet in terms of conversions. One of the first steps to building a newsletter is outlining specific aims for that campaign. That said, the exact purpose of your email newsletter will depend on your objectives. Typically, the purpose of a newsletter is to promote a product or service and create an individual touch point with your email subscribers. Other case studies also back up email’s dominance in the marketing world. But research shows that email is here to stay.Ī study commissioned by Sendinblue found that consumers’ preferred communication channel with small businesses is email. You may be thinking, “email marketing seems like a thing of the past.” Of course, it’s true that social media like Facebook, Instagram, and LinkedIn have become important tools for digital marketing. Starting to see why email newsletters are truly an irreplaceable part of your overall digital marketing strategy? As well, email automation can help you stay on top of customer relationships, send purchase/shipping updates, and personalize your communications without lifting a finger. They help you promote new products, announce sales, and keep your clients up to date. Part of what businesses love about email newsletters is how multi-purpose they are. From stand-alone promotional emails to large-scale marketing campaigns, newsletters can do it all. Where to find the best newsletter resourcesīroadly speaking, newsletters are a form of email communication used for marketing purposes.To best answer our question – “what is a newsletter?” – we’ve broken things down into a few bite-sized pieces: Newsletters are affordable, easy to create, and have an impressive return on investment. What is a newsletter? Well, it can be a lot of things! That’s part of what makes it such a valuable tool for businesses.
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